Because when you partner with American Standard Heating and Air Conditioning, you get access to all the tools, resources, and support necessary to make your customers happy and your business successful.
Or keep scrolling to learn more.
Interested in becoming a dealer?
This is Carl.
A lifetime as an HVAC dealer has taught him an important truth: in a business that’s never low on challenges, it’s good to have a partner like American Standard to help you keep pushing forward.
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Tell us more, Carl
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A Trustworthy Brand
Unlike a window that only works when it wants to, American Standard equipment is second to none when it comes to trustworthiness and reliability.
01
Comprehensive Product Breadth
American Standard’s broad product line gives you access to a wide variety of HVAC units and equipment.
02
Tested to Last
American Standard products are thoroughly tested to withstand the elements, resist wear and corrosion and help ensure longer equipment life.
03
Engineered for Excellence
Products like American Standard’s Spine Fin™ and Comfort Coils™ are meticulously engineered and made with only the highest grade materials.
04
Ease of Use
Our products are easy to install and service thanks to tools like American Standard Link and American Standard Diagnostics. The first delivers more accurate, verified installs while the second monitors systems for issues and alerts you if problems arise.1
05
Satisfied Homeowners
American Standard is a top brand for customer satisfaction for gas furnaces, heat pumps, and central air conditioning.2
Interested in becoming
a dealer?
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A Dynamic Team
American Standard’s extensive distributor network, training tools, and employee resources make it easy for you and your team to find solutions.
01
Wide Availability
American Standard has a sizable network of distributors located in markets across the country.
02
People-first Distributors
Receive expertise, advice and support from distributors who want you to succeed.
03
Training and Digital Tools
Our Learning Management System (LMS) gives you access to extensive employee training and digital tools.
04
Employee Management
Get access to best-in-class employee management services like benefits, administration and human resources expertise.
05
Careers for Veterans
Trade Warriors, a program which started in 2021, provides more than 300 hours of hands-on HVAC training to prepare members of the military for employment as an HVAC service technician or installer.
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A Superior Sales Toolkit
With access to American Standard’s marketing and advertising assets, as well as a variety of sales tools and business analytics, you’ll never run out of ways to boost your sales.
01
PR & Advertising
Marketing Advertising Express (MAX) provides you with social media expertise and industry-leading advertising creative.
02
Connected Technology
American Standard Link lets you deliver more accurate, verified installs while American Standard Diagnostics monitors systems for issues and alerts you if problems arise.
03
Lead Generation
As an American Standard dealer, you’ll get access to SearchKings, a tool that helps boost incoming service and install opportunities through digital advertising and lead generation efforts.
04
Closing the Deal
American Standard’s competitive consumer financing programs and leasing options give your salespeople persuasive tools to help close sales faster and upsell to higher-end equipment.
05
Managing Online Footprint
Our representation management platform helps you get more online reviews, convert more website traffic, collect payments and target potential customers.
Homeowner-focused marketing
American Standard’s current advertising campaign, “Not Just A Homeowner,” touches on everyday issues homeowners have to deal with and how their American Standard unit is (thankfully) not one of them. As an American Standard dealer, you’ll have access to this industry-leading advertising creative as well as other marketing and PR resources.
You’re not just a homeowner…
You’re also a “ceiling fan with an off and very very on setting” owner."
You’re not just a homeowner…
You’re also an “electrical outlet with its own zip code” owner.
You’re not just a homeowner…
You’re also a “water stain that looks like a mythical creature" owner.
“Beep”
At American Standard, we keep you comfy while you track down the source of midnight beeps.
“Challenges”
Opening a 1 ton window: 500 calories. Turning on HVAC from American Standard: 0.5 calories.
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A Focus on Growth
By partnering with American Standard, you’ll receive unparalleled support to help grow your business and reach heights you never thought possible.
01
Customer Care Elite Dealer Program
Our Customer Care program provides you with discounts on business management tools, exclusive deals on fleet vehicles and mobile plans, business education/training, and association with the Electric & Gas Industries Association (EGIA).
02
Coaching
Territory and account managers coach you on business tactics and principles and provide comprehensive analyses of your dealership.
03
Business Management Tools
Over time, you’ll gain access to business education, training and discounts from the Electric & Gas Industries Association (EGIA) as well as exclusive offers, consumer promotions and Sales Program Incentive Funds.
Not a dealer yet?
Fill out the form below to learn more about joining the American Standard Heating and Air Conditioning family.
AMERICAN STANDARD AIR DISTRIBUTORS IN YOUR AREA
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1American Standard received a 93% ease-of-service score among current dealers in a proprietary Dealer Brand Health Study conducted by Trane Technologies in 2019. American Standard received a 97% score for being “quick / easy to install” among current dealers in a proprietary Dealer Brand Health Study conducted by Trane Technologies in 2019.
2American Standard was rated [Top Tier] [Excellent] for Gas Furnaces, Heat Pumps and Central Air Conditioning Systems regarding Owner Satisfaction. A national product testing and research magazine found American Standard Gas Furnaces’, Heat Pumps and Central Air Conditioning Systems’ Owner Satisfaction to be [Excellent] [Top Tier] in a 2018 Winter Survey and 2019 Summer Survey of 48,318 gas furnaces and 12,463 heat pumps, owned by members who purchased a new unit between 2003 and 2019; and in a 2017 Fall Survey and 2018 Summer Survey of 21,770 central air conditioning systems (based on the proportion of members who are extremely likely to recommend their central air conditioning systems to friends and family), owned by members who purchased a new unit between 2007 and 2018.